Financial Plan Template: Explainer E4 Marketing & E5 Staff


I released my explanation video’s fourth and fifth episodes on creating a financial plan. In it, I covered the marketing budget (E4) and the staff expenses (E5). I showed how to edit my template and integrated it into my example of an e-commerce startup.

This explanation video covered my free template and how I adjust this basic template to an e-commerce financial plan.

E4 Marketing Budget Content:

  • Marketing as % of Revenue 
  • Fixed Budget & Variable Budget 
  • Conversion based Budget 

E5 Staff Expenses: 

  • A simple Staff expense forecast 
  • Staff based on departments 
  • Staff count and cost per staff


I hope you enjoyed the content.