Financial Plan / Business Case
Template:
Subscription / SaaS Business
We understand that every business or project is unique and requires a tailored approach when it comes to financial planning. That’s why we offer customized financial plans and business cases to meet your specific needs and goals.
Every business is unique.
Whether you’re running a SaaS or Freemium business, we are here to assist you in creating a financial plan that aligns with your unique business model. For example, a SaaS business that sells online project management software will need to focus on factors such as customer acquisition costs, customer lifetime value, and monthly recurring revenue. The operational focus will be on client onboarding and software development.
On the other hand, a subscription-based business that sells monthly skincare products will need to prioritize long-term customer retention, inventory levels, and shipment costs. This business will have a stronger focus on cash flow management and customer loyalty.
If you’re running a freemium business, we can help you determine the optimal premium membership ratio that is needed for sustainable long-term growth. When offering a free version of a product, we aim to reduce customer acquisition costs. With our financial models, we will evaluate whether your business and cost structure are sustainable for a freemium business model, or if you should instead offer a trial version
We recognize that financial planning is critical to the success of any business or project, and our financial modeling expert is ready to provide the support you need to achieve your financial goals
Financal Model
SaaS / Abo-
Personal consultation
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Explaination & coaching
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Valuation & Funding
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Fully editale files
We create financial models for various types of projects and business
A management tool
Financial models are a powerful management tool with a wide range of applications, including strategic forecasting, company analysis, sensitivity analysis, and scenario analysis.
Part of a business plan
A financial model is a valuable tool that can help you assess the potential of your business idea by estimating its earning potential and the capital requirements needed to make it a success.
Part of a business case
A financial model is a powerful tool that can help you assess the potential impact of a new product line or capital expenditure (Capex) on the overall performance of your company.
Financial Model Structure
Assumption Sheet
In this section, you input all of the crucial assumptions for the financial plan, such as prices, costs, and investments. This table acts as the central control for the entire financial model.
Calculation Sheet / Model Sheet
The calculation tab is where all the number crunching takes place, organized into different blocks such as Revenue, Cost of Goods Sold, Staff, Depreciation, and more.
Monthly Financial Statements
The financial plan includes a monthly Income Statement, Cashflow Statement, and Balance Sheet for typically 60 months.
Annual Financial Statements
The financial plan outlines the expected income, cash flow, and assets and liabilities for a period of 5 years through the Income Statement, Cash Flow Statement, and Balance Sheet.
Funding / Valuation Sheet*
The funding sheet summarizes the required funding and any funding shortfall by period. Additionally, a discounted cash flow (DCF) model is employed to calculate the potential value of the company. *Optional
Dashboard*
The Dashboard visually displays key elements of the financial model through graphs, charts, and performance indicators, making it ideal for presenting to potential investors or for use in loan applications.
Excel File / Google Sheets
We provide you with an editable Excel financial model file, which includes all the relevant segments and formulas for reconciliation. You'll be able to update the model yourself and make changes as needed.
PDF Reports
Our financial models are designed to be easily printable, making it easy for you to share your plan with partners, banks, and investors.
Subscription / SaaS business
Customized Financial Plan
Revenue & sales channels we which we will consider for your SaaS / Subscription Business
Monthly subscription from Premium Users
User numbers and growth
Presales of annual membership fee and the impact on the cashflow
User Churn / Cancalation Rate
Offering loyalty programs and discounts through newsletters.
Usage based pricing / pay per use
Referral program
Implementing market-based pricing strategies.
Selling products through affiliate partners such as content creators or influencers.
Offering Google Ads Campaigns to drive traffic and generate sales.
Customer acquisition cost / Lifetime value
... and many more things we can consider
Operation, product & inventory aspects we consider in e-commerce
Software development team
Customer onboarding team
Continues product development cost
Cashflow management for unearned revenue
In-house vs external development team
Customer Support team
Asset requirment / Tangable Assets
Hosting / dynamic cost structure
... and many more things we can consider
Get a customized financial model for partners, banks & investors
Financial Plan / Business Case Process
Our process includes the following steps:
- Understanding your business model and key drivers, so that we can accurately capture the essence of your business in the financial model.
- Creating a blueprint of the model structure, ensuring that it is tailored to your specific needs and requirements.
- Building the first draft of the financial model, using the information and data we have gathered in the previous steps.
- Revisions with you, to make any necessary adjustments and ensure that the model is a true reflection of your business.
- Thorough review of the entire financial model, checking formulas, formatting, and creating printouts for ease of use.
- Providing training and support to one or more people in your organization on how to use the financial model effectively
With our expertise and attention to detail, we ensure that the financial model accurately represents your business and supports decision-making.
Our financial modeling approach
Industry best practice
We offer a comprehensive business case development service, ensuring accuracy and informative results. Our financial model checklist guarantees the correct form and logical flow in the creation of the business case.
Modular Design Approach
We provide customized financial modeling services for your business. Our process involves utilizing pre-built and proven "Building-blocks" for about 70% of the model, while the remaining 30% will be tailored specifically to meet the unique requirements of your business model.
Remote / Onside Meetings
We offer both remote and on-site services at your location, using effective tools such as Teams, Zoom, and Excel Live to guarantee a smooth and productive work process.
Simply formulas & calculations
We offer a service that prioritizes simplicity and user-friendliness in financial modeling. Our models are designed to be easily followed and edited by our clients, without the use of overly complicated formulas.
An example of a financial plan in SaaS / Subscription Business
We offer a finanical plan that is tailored to fit your specific business needs. During our initial consultation, we will assess your business model and create an financial plan that accurately reflects your operations. This may involve breaking down revenue into categories such as new client revenue, recurring customer revenue, and affiliate marketing revenue. Additionally, we will provide in-depth analysis of your inventory levels and consider factors such as depreciation of manufacturing equipment and warehouse equipment in the financial plan. We will also evaluate the staffing requirements for your operations and examine your cash requirements for each time period. Our services also include modeling of loans, convertible loans, and employee stock options.
Income Statement (very basic structure)
Cash Flow Statement
Balance Sheet
Further articles that we recommend:
https://levermann.com/financial-model/financial-statements-guide/
https://levermann.com/financial-analysis/financial-ratios-guide-101/
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